Duolingo and Game of Thrones

Duolingo is a brand that has managed to stay within popular culture for several years now. Now Duolingo is joining forces with HBO to promote the sequel to Game of Thrones, House of the Dragon.

They launched an advertising campaign written in High-Valyrian, one of the fictional languages ​​of the show. Only the biggest fans of GOT who have studied the language will be able to decipher the billboards. But for the curious who want to be able to learn the language, the advertising directs them to the Duolingo application where one can learn any language, even fictional ones like the ones from Game of Thrones.

Duolingo explains that the reason these types of campaigns are effective is that they’ve learned that popular content drives interest in learning languages. Their data shows that there is a direct correlation between the growth of new users and cultural trends. For example, with the success of the Squid Game, Duolingo has seen 40% more interest in learning Korean on its platform.

With the anticipation for the new Game of Thrones series, this is a super smart strategy from Duolingo, they continue to tie their brand to iconic content and popular culture and for the more hardcore fans, this gives them a way to dive even deeper. in the world of Westeros.